E371 | EUVC CVC | Redstone's Samuli Siren on the challenges of working with corporate investors
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Description
In this episode of the EUVC podcast, Andreas and our in-house CVC expert, Jeppe Høier, are joined by Samuli Siren, CEO of Redstone, one of Europe's most successful venture capital firms. Together, we’ll dive deep into Redstone’s approach to corporate venture capital, exploring how they’ve built a portfolio with around €600M across ten different funds. Redstone specializes in Series A rounds and is headquartered in Berlin, focusing on DACH (Germany, Austria, Switzerland) and global markets—particularly the U.S. Redstone's focus spans multiple sectors, though always with a digital and B2B edge. Some of their standout investments include PlanRadar, Liqid, Psy, Finanzguru, Atlas Metrics, and Yoto. With Samuli, Redstone has excelled in attracting corporate investors, making his insights invaluable to anyone looking to understand how to raise capital from corporates. Go to eu.vc for our core learnings and the full video interview 👀 Chapters: 01:53 The Journey of Building Redstone 03:32 Challenges in Venture Capital 04:42 Working with Corporate Investors 07:03 Managing Corporate Relationships 14:07 Fundraising Strategies and Insights 16:15 The Importance of Investor Relations 19:32 Long-Term Relationships with LPs 24:01 The Importance of Professional LPs 24:32 Key Strategies for Success with Corporates 25:05 Making Startup Innovation Fun 25:33 Personal Touches in Business Interactions 26:50 Tailoring Pitch Decks for Corporates 28:33 The Pain of Cold Outreach 29:49 Fundraising Buckets and Success Rates 33:01 Balancing Passion, Family, and Self 34:11 Advice for Young CVC Professionals 40:52 Challenges in Corporate Digitalization
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