E372 | Startups in Focus by Seedcamp | Revolutionising Customer Engagement via WhatsApp with Tarek Khalil and Mohamed Elbadwihi from Rasayel
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Description
In the ever-evolving landscape of business communication, platforms like WhatsApp are no longer just messaging apps but have transformed into powerful platforms enabling businesses to connect with their customers in groundbreaking ways. The latest episode of Startups in Focus features Carlos Espinal and Felix Martinez from Seedcamp, dive deep into this topic with Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, exploring how they are leveraging WhatsApp to redefine business communication. Go to eu.vc for our core learnings and the full video interview 👀 Chapters: 00:35 Founders' Backgrounds and Journey 02:42 Lessons Learned from Previous Startups 04:59 The Birth of Rasael 07:35 Understanding Rasael's Product  10:08 WhatsApp as a Business Platform 12:59 Platform Risks and Meta's Incentives 16:00 Global Adoption of WhatsApp 18:37 WhatsApp's Role in Business Functions 20:52 Navigating Multiple Messaging Platforms 23:25 Global Customer Insights 23:41 The Dominance of WhatsApp 24:12 Trust and Confidentiality 25:12 WhatsApp's Strategic Development 26:42 Regional Messaging Preferences 27:10 Navigating Multiple Channels 31:07 WhatsApp Business Platform 32:41 Compliance and Data Management 37:01 Future of WhatsApp Integrations 44:28 Conclusion and Contact Information
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