Brand strategist Beth Taubner joins us to discuss how photographers can use brand attributes and archetypes to better understand themselves and systematically build their business. She provides insights, frameworks and exercises to guide creative growth. Thank you for listening to The Exposed Negative Podcast. Running this podcast takes a lot of time and effort, and we hope you have found it helpful and interesting. If you would like to support us by buying us a beer or coffee, or by helping with the running costs of the show, we would greatly appreciate it. Please consider signing up for our Patreon (https://www.patreon.com/exposednegative) or making a one-time donation through PayPal (https://www.paypal.me/exposednegative).  Thank you for your support! Below the video are the show notes. Here are the shownotes; Karl Jung - Light and Shadow: https://www.regain.us/advice/psychology/light-and-shadow-psychology-and-jungs-insights-into-personality/ Assignment: analyse two brands a day for 3 months - hand written notes if possible Cindy Sherman: https://www.moma.org/artists/5392 Tim Walker: https://www.timwalkerphotography.com/ Matisse: https://www.henrimatisse.org/ Tim Burton: **https://m.imdb.com/name/nm0000318/** 7 year cycle astrological cycle: https://www.harpersbazaar.com/uk/beauty/mind-body/a40587608/seven-year-cycle/ Le Book: https://www.lebook.com/ Desert Island Photobook: Larry Sultan Contact Beth: [email protected]