Joe Clark, CEO and founder of Architectural Elements, joins The Fabricator Podcast to talk custom fabrication, business ownership, video production, and more. He discusses the early days of his career and how he took his Seattle-area business from a garage shop to what Clark calls a multi disciplined organization that focuses design, production and installation of art, signage, architectural components and furnishings. Clark, who produces a series called “Made With Metals” with Online Metals , also talks about the the importance of storytelling in video production and why it's important to the perception of metalworking industry. Along the way, he also touches on the nuances of custom architectural fabrication, the metal fabrication scene in the Pacific Northwest, and various Architectural Elements projects. At the top, the guys talk about Chicago architecture and pop cultural references to Marina City, like Wilco's Yankee Hotel Foxtrot album cover and Steve McQueen's last film, The Hunter. Email us at [email protected] with any comments, questions, or suggestions.