Max Ceron, the director of the CWB Association, discusses his role in supporting the welding and fabricating industry in Canada. He emphasizes the importance of upskilling the current workforce and creating opportunities for the next generation of welders and fabricators. Ceron also talks about the need for better communication between welders and engineers, as well as the growing trend of entrepreneurialism among young welders. He shares his own experiences as a welder and educator, and highlights the importance of community and networking in the industry. Ceron also mentions his side hustle as a podcaster and radio show host, and his plans for expanding the CWB Association's reach internationally. This is the first of four episodes recorded at FABTECH Canada in Toronto. Email us at [email protected] with any comments, questions, or suggestions.