It is conventional wisdom that building a personal brand is good for you. But in a tough job market, it can become your competitive advantage. Something that will set you apart. Something that will give you an edge. Something that will get you a foot in the door. But how does one build a personal brand without any work experience? Is there a way to do it without coming across as inauthentic and cringe? Where does one start?  This week's listener was exactly in this predicament. On this episode of TFTY, host Akshaya Chandrasekaran consults Karthik Srinivasan, a communications strategy consultant and author of the book Building Brand YOU. Well-known for out-of-the-box thinking, Karthik shares surprising tips that can make anyone go on their own personal branding journey. If you liked this episode, share a note with the host at [email protected] or take this form and tell us about your early-career problems, both big and small. We might have you on the show! Tune into to Two by Two's latest episode, 'Delhi pricked the Bengaluru bubble' on Spotify, Apple or other platforms! The First Two Years is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive business stories, deeply-reported newsletters, and a whole lot of stuff.