Small retailers in Nigeria power the economy. But they’re going through some tough times. Devaluation, food inflation, and overall poor economic conditions have made it especially hard for these small businesses to operate. To better understand how retail works, and how these small businesses can grow, we hit the streets of Lagos with Deepankar Rustagi, CEO of OmniRetail. OmniRetail was ranked Africa's #1 Fastest Growing Company in 2024 by Financial Times. In this episode, Deepankar explains small retailers' working capital challenges and how OmniRetail is helping them grow their business by turning over their inventory faster. 00:00 - Intro01:00 - Working capital02:08 - Faster inventory turnover02:48 - Lack of credit03:39 - Understanding consumer demand04:57 - Building a Systematically Important Platform Read more from Deepankar -  Rethinking Metrics in B2B Commerce: https://theflip.africa/newsletter/rethinking-metrics-in-b2b-ecommerce Learn more about OmniRetail here: https://omniretail.africa Our Links -🔔 Youtube - https://youtube.com/@theflipafrica 💻 Website - https://theflip.africa🐦 Twitter - https://twitter.com/theflipafrica👥 LinkedIn - https://www.linkedin.com/company/theflipafrica/📸 Instagram - https://instagram.com/theflipafrica