In this podcast, we speak with Liam Mahoney, Head of International Sales at LoveRaw. Sports and nutrition have always been huge for Liam, and after completing a degree in sports science as well as a masters in sports nutrition he started out his career at Shrewsbury Town, with the sports medicine team. But after quickly realising this wasn't for him, he found a role that combined his passion for nutrition in a commercial setting with Tesco as a category buyer. After a successful three years with Tesco Liam moved to Grenade as a National Account Manager for convenience channels, before moving to LoveRaw as the Head of UK convenience and has recently become the Head of International Sales. Check out this podcast to hear the story of LoveRaw, how to win with convenience retailers and insights directly from the category. He tells us how to conquer the mind of the impulse buyer. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast