The 2024 edition of NZ on Air's Where are the Audiences is a bombshell - largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms, while local media has slid precipitously. This year that slide has arrested – and in some cases reversed. Duncan Greive is joined by The Spinoff's Ātea editor Liam Rātana, dissecting the findings as they take turns drafting their five favourite data points from WATA 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices