In this episode of The Food Fight Podcast, our host Matt Eastland welcomes Pete Russell, the founder of Oooby, a groundbreaking platform reshaping the future of small-scale farming. As traditional food systems become unsustainable and disconnected from local producers, Oooby offers a decentralised solution that empowers farmers and reinvigorates community-based food supply chains. Pete shares his entrepreneurial journey, from importing frozen pastries to realising his role in the problem of mass-produced food, and ultimately founding Oooby. The platform’s mission? To help small-scale farmers reclaim market share and thrive in an industry dominated by big corporations.