In this episode of The Food Talk Show, host Ollie Lloyd, interviews Paul Turton, the CEO of PACT Coffee, to discuss the company's mission-driven journey, the complexities of the coffee supply chain, and the direct-to-consumer (DTC) business model that continues to drive their success.  Paul talks about the way that coffee prices are often manipulated by markets, leaving farmers squeezed and struggling. To counter this, PACT Coffee has established direct relationships with farmers, cutting out the middlemen and ensuring fair compensation. By paying premiums significantly above Fair Trade rates, PACT Coffee secures high-quality beans and supports the farmers' livelihoods. They also discuss the best way to brew a coffee, some new innovation that Pact have coming out soon which leads them to the espresso martini!   Edited by Stella Gent