Data and analytics are very good at predicting the outcome of March Madness. However, you might choose to go against the numbers in your bracket. This episode explores the cognitive science behind why you are still considering that 12 over 5 seed upset. Humans are worse than rats in dealing with randomness, and this has consequences in filling out your bracket for the 2024 NCAA tournament. Bracket Wisdom is a daily series on The Football Analytics Show to get you ready to win your March Madness pool. To get your free cheat sheet that makes it drop dead easy to fill out your bracket, sign up for The Power Rank's email newsletter: https://thepowerrank.com/ You will also get 5-Nugget Saturday, a curated list of sports betting tips and analytics.