The Footballco Business Podcast

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Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1,...

Published 06/06/24

Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand. Located in the Basque Country, Real Sociedad’s...

Published 05/22/24

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the...

Published 05/15/24