Welcome to a new episode of The Founder podcast. In this episode, I have with me Leila Hormozi, co-founder of Acquisition.com, to dive into the secrets of successful business scaling, the power of organic and paid marketing, and the future of business education. Leila's insights from her journey in building and scaling businesses offer a blend of strategic wisdom and practical advice. Whether you're a budding entrepreneur or an established business owner, Leila's experiences and forward-thinking approach provide invaluable lessons on navigating the complexities of modern business. Join us for a conversation filled with actionable strategies, personal anecdotes, and a glimpse into the future of entrepreneurship. Highlights: “A big red flag is when companies aren't willing to invest in talent... it's undeniable the impact that investing in good people has on the success and growth of a business."     “The businesses that have paid plus organic have a significantly lower cost of acquisition and a significantly higher lifetime value of customers... It's about creating your ideal customer through your content." "Our mission is to make real business education available to everybody... it's about changing the industry and making a mark through education." Timestamps: 00:00- The Value of Investing in Talent 01:21- Shift in Marketing Strategies 04:20- The Impact of Organic Content on Business Growth 06:51- Choosing the Right Platform for Organic Marketing 08:12- The Role of LinkedIn and Facebook in B2B Marketing 10:10- Creating Engaging Content Across Platforms 13:00- Operational Excellence and Team Analysis 17:22- Competitiveness and Work-Life Balance 24:26- Personal Insights and Alex Hormozi's Character 36:12- Vision and Mission for the Future of Acquisition.com Live Links:  Join my community - Founder Acceleration ⁠https://www.founderacceleration.com ⁠ Apply for our next Mastermind:h⁠ttps://www.thefoundermastermind.com⁠  Golf with Chris h⁠ttps://www.golfwithchris.com⁠  Watch my latest Podcast Apple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S⁠ Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2⁠ YouTube - @thefounderspodcast