Welcome to a new episode of The Founder Podcast. In this episode, we explore Alex Neist's journey from the depths of personal and professional despair to the heights of entrepreneurial success with Hostage Tape. Discover how a simple change in his sleep habits led to a profound transformation in his life and sparked the creation of a brand that's much more than just a product—it's a movement. Alex shares the incredible story behind Hostage Tape, revealing how it not only improved his own life but also promises to revolutionize sleep for millions. Highlights: "I'm building a billion dollar brand. It is—I know it is. I can see where it's going to be. And I know what the TAM is, I know what the opportunity is." "This isn't just tape. It's a movement." "I need something that I'm I love doing and I love building. I love building these companies." Timestamps: 00:00 - Introduction to Hostage Tape 02:08 - Origin Story of Hostage Tape 05:08 - Early Development of Hostage Tape 10:48 - Naming the 'Hostage' Brand 16:41 - Marketing and Brand Evolution 22:40 - Protecting Product Innovations 30:09 - Building a Brand Community 34:50 - Team Culture and Philosophy 42:17 - Future Vision and Strategy 45:15 - Influential Books and Resources Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl Join my community - Founder Acceleration ⁠https://www.founderacceleration.com ⁠Apply for our next Mastermind: h⁠ttps://www.thefoundermastermind.com⁠Golf with Chris h⁠ttps://www.golfwithchris.com⁠Watch my latest PodcastApple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S⁠Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2⁠YouTube - @thefounderspodcast