Welcome to a new episode of The Founder Podcast! In this episode, Chris Lee interviews Joseph Shalaby, the founder of E Mortgage Capital, one of the largest loan originating companies in the nation. Joseph shares his journey of building not only a massive business but also a powerful personal brand. The conversation delves into the importance of personal branding in today’s business world, strategies for lead generation, and how Joseph uses innovative marketing tactics to stay ahead in a competitive industry.  https://nextlevelhomepros.com/june25thworkshop  Highlights: "If you're not building a personal brand, regardless of what industry you're in, you are doomed." "Your competitors can buy data, but they can't buy a personal connection with millions." "Be uncomfortable because you will not be creating good content if you're just comfortable." "How many eyeballs can I attract to the brand? That’s what matters." Timestamps: 00:00 Introduction to Joseph Shalaby and E Mortgage Capital. 01:29 Scaling through human capital and data-driven lead generation. 05:01 The importance of Consumer Direct platforms in generating leads. 07:06 Building an in-house marketing team and owning your lead generation. 10:32 The power of personal branding in the mortgage industry. 18:25 The unexpected perks from building a personal brand. 21:16 The Rule of Seven Hours: Building a connection with your audience. 26:25 Joseph's advice on creating content and staying consistent. 29:42 Why outsourcing tasks like video editing can prevent burnout. 31:42 Final words from Joseph  Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl  Join my community - Founder Acceleration ⁠https://www.founderacceleration.com  ⁠ Apply for our next Mastermind: h⁠ttps://www.thefoundermastermind.com ⁠  Golf with Chris: h⁠ttps://www.golfwithchris.com ⁠  Watch my latest Podcast Apple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S ⁠ Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2 ⁠ YouTube - @thefounderspodcast