Welcome to a new episode of The Founder Podcast! Today, we're thrilled to sit down with Mick Hunt from the Mick Unplugged Podcast to explore the essence of entrepreneurship. Together, we dive into why culture is the cornerstone of any successful business. We discuss the challenges that most entrepreneurs face, including the importance of understanding your business identity, the true competition entrepreneurs face, and how focusing on people over profits can lead to transformational success. Whether you're just starting out or scaling up, this episode is packed with actionable insights to elevate your entrepreneurial journey. Highlights:"You're not in competition with anyone but the pain you’re solving for your customers." "Culture isn't just something; it is the only thing." "Success is not a destination; success is a trajectory, and there is always a next level." Timestamps:00:01 - Welcome & Introduction02:06 - Chris’ Deeper Reason Behind His Entrepreneurial Journey.04:27 - Changing Society Through Entrepreneurship06:41 - Common Mistakes in Scaling09:13 - The Pricing Dilemma14:41 - Business Identity & Competition20:58 - The Power of Culture In Business23:15 - Building Culture by Design25:22 - Chris' Platform & Rebrand26:27 - Final Thoughts Join my community - Founder Acceleration ⁠https://www.founderacceleration.com  ⁠ Apply for our next Mastermind: h⁠ttps://www.thefoundermastermind.com ⁠Golf with Chris: h⁠ttps://www.golfwithchris.com ⁠ Watch my latest PodcastApple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S ⁠Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2 ⁠YouTube - @thefounderspodcast