Summary In this episode of the FPC podcast, the team discusses the latest financial news in ad tech, focusing on mergers and acquisitions, the rise of Super Signal Aggregators (SSAs), and the verticalisation of ad networks. The conversation features insights from industry experts on the importance of data and attention technology, as well as the evolving landscape of B2B marketing. In this conversation, Mike Follett discusses the evolution of Lumen's partnerships, the importance of simplicity in ad tech, and how attention metrics correlate with brand uplift and profit. He emphasises the future focus on signal aggregation and AI's role in enhancing creative capabilities. The discussion also touches on the challenges of navigating valuations and the importance of capital efficiency in building sustainable businesses. Chapters 00:00 Introduction and Team Dynamics 03:09 M&A Trends in Ad Tech 06:10 The Rise of Super Signal Aggregators 09:02 Verticalisation in Ad Tech 11:56 The Future of B2B Ad Networks 14:54 Lumen's Role in Attention Technology 20:42 Partnerships and Client Demand 23:31 The Importance of Simplicity in Ad Tech 24:52 Linking Attention to Brand Uplift 28:52 Future Focus: Signals Aggregation and AI in Creative 32:03 Navigating Valuations and Capital Efficiency Hosted on Acast. See acast.com/privacy for more information.