Kristin Tara Horowitz and her partner Yishai Horowitz started a (rock climbing / bouldering) gym, SLO Op Climbing, in San Luis Obispo, a small town in California. From 10 free users in 2003, the gym has 800 monthly subscribers today. Customers get so much value from the gym that they actually funded its expansion a few years ago. This is a perfect example of an organization that provides so much value that it has no choice but to grow.  In this case study, you will learn: How Kristin and team got customers to be fanatical about SLO Op. What Kristin and her partner did to get an overwhelming response when they pitched their customers to fund expansion. Why 'eating' the competition is not important. What you should absolutely keep in mind when you start your business. Key action steps you can take to start a bouldering gym in 4-6 weeks. And lots more..