Christopher Taylor’s first job out of school was to sell beer on the beach. When he got ‘serious in life’, he joined a large corporation and worked in Marketing. He’d recently started a family and had a mortgage to pay, so predictable income was very important to him. But still, he wondered whether spending his life selling co-branded credit cards for SUVs in the middle of a debt and environmental crisis was worth it. So what did he do? Well, he took one little step. And that’s all it took to start a chain reaction that ultimately resulted in the co-founding (along with partner Victor Johnson) of Playtend, a mobile apps business focused on creating apps for kids. That was in 2008. Today, Playtend has around 70 apps* (including Build A Train, Monster Coloring Book, ABC 123 Blocks, Build A Zoo, etc.), millions of users and hundreds of thousands of dollars in revenue. The beauty of this story is that Chris is a regular person like you and me. You can create a story like this for yourself. All you have to do now is take the first step. Here’s what you will learn in the case study: How an everyday, mundane event can lead to a viable business idea. Chris’ detailed, 4 step process of going from full time 9-to-5 employee to full time entrepreneur. (This one’s a gem). The one thing you need to do even before you start your business (It may seem like a small step, but it’s huge). Why Chris’ employer loved the fact that he was working on a side business.  Why Playtend releases Paid apps before releasing Free apps. How Playtend went from generating a dollar a day to hundreds of thousands of dollars in revenue. The dynamics of running a multiple mobile-app business (Hits vs. misses, Paid vs. free apps, app creation strategy, customer feedback, and SO much more). 3 Actions you can take to start your own mobile app business.