How did Rainbow Shops cut lost package rates by 75% and boost their mobile checkout experience? It was easier than you’d think! In this episode, Nick Paladino and Chuck Moxley chat with David Cost, VP of Digital and E-Commerce at Rainbow Shops, about how optimizing mobile checkout and shipping options has dramatically improved their customer experience. Discover how Rainbow Shops leverages Shopify and ShopPay to streamline the buying process, and the creative solutions they’ve implemented to reduce lost packages and drive sales. In this episode: How Rainbow Shops reduced lost packages by 75% with a smart shipping strategy.The impact of Shopify’s Shop Pay on improving mobile checkout and conversion rates.Why offering seamless omni-channel options like ship-to-store drives customer loyalty.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!