You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing technique in the toolbox.   Fleishman Hillard is one of the founding agency groups of the modern public relations business. Lyndsay Haywood, who looks after the UK arm of the company is also one of the most successful new business directors around - and she loves her work.   In this show, you’ll hear how she accidentally discovered public relations, tapped into her sales mojo and rose to the top, all the while lifting up those below and is now one of the best ambassadors for the new business development profession.   Topics covered:   Interviewing one of the most feared news interviewers   Public relations as a career option   Dealing with imposter syndrome   Mental health and how we should be addressing it   The value of a global agency network   Why the PRCA’s Communications Management Standard accreditation matters   The impact of the climate change debate on the sales role   Working as influencer Rob Mayhew’s agent   Using data to make influencer marketing work   Is PR a creative business?   Lyndsay’s favourite campaigns of the year   Humans v AI in PR   How Fleishman Hillard is continuing to innovate and lead the industry.   Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business Lyndsay’s LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/ Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/ Norwich City’s mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM CALM’s “Last Photo’ web site: https://www.thecalmzone.net/thelastphoto Learn more about your ad choices. Visit megaphone.fm/adchoices