Clare Sutton, Managing Partner at Public Relations agency Clarion, part of the WPP Group, is a specialist in the food and drink sector. Recently, the agency released its ‘state of the sector’ report on the latest trends and influences in the Food and Beverage industry. It’s a quick analysis of the latest innovations and developments in what is one of the UK’s biggest economic drivers. Clare is a wonderful guest, she loves her work and is a wonderful motivator - perfect to kick off season 4 in 2024! In the episode, we discuss: Shrinkflation Purpose Influencers Diversity and Inclusion Aldi (a lot) Capturable opportunities Cakes Pantries Scottish food and drink Dead royalty Motivation Show notes Clare’s LinkedIn profile https://www.linkedin.com/in/claresutton/ Clarion PR web site http://www.clarioncomms.co.uk The Food and Drink report: https://clarioncomms.co.uk/news/hungry-for-the-hottest-food-and-drink-trends-clarion-serves-up-the-latest-insights-in-its-most-recent-food-for-thought-report Learn more about your ad choices. Visit megaphone.fm/adchoices