In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships. Semiotics is the study of signs and symbols and their use or interpretation and my guest - Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of the Market Research Society and her latest book "Using Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost Sales" makes her the ideal person to tackle this subject. This show is packed with insights that will give your brain a load of new wrinkles, including: Those leaders with high EQs How to make the best of a cold Why Christmas decorations are like viruses The delirium of duty free Top down and bottom up semiotics Elite Waitrose shoppers Creating a reality that others will follow The downside of tech driven relationships Semiotics and the pharmaceutical sector The baboon that finds lost things The horrors of The Bible     Show notes: Dr Rachel’s LinkedIn profile: https://www.linkedin.com/in/rachellawes/ Buy the book ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’: https://www.amazon.com/Using-Semiotics-Marketing-achieve-consumer/dp/1789662079 Learn more about your ad choices. Visit megaphone.fm/adchoices