Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there's so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence. We trust influencers more and more these days, and it's fast becoming THE weapon of choice for so many CMOs. It's not just the high-profile consumer icons we all know - it's happening at b2b and micro levels too. We're all under the influence! But why? How can they reach the parts that other forms of marketing cannot reach? In this 15-minute podlet I sit down with my go-to fact man Victor Houghton to uncover the intelligence of influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices