Retail stores need to do everything they can to entertain and retain their walk-in customers, and on a wider basis, brands are fighting for an increasingly tougher share of their customers' attention. Sound is the new frontier of marketing and AVC Music specializes in matching brands to audio content. Managing Director Euan McMorrow is ex-radio industry DJ and producer who knows a thing or two when it comes to audio marketing. In this show, I sit down with Euan to discuss the history and potential of branding in the audio landscape. We discuss in-store audio, news, podcasts and the music industry and Euan gives listeners 3 fascinating tips for launching a podcast. Show notes: Euan's LinkedIn profile here: https://www.linkedin.com/in/euan-mcmorrow/ AVC Music web site here: https://avcmusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices