Why does so much modern research feel based on flimsy and obvious “insights”? This week, Chas talks with Further & Further’s Chief Strategy Officer, Megan Weisenberger, on the concept of 'Day 5 brands': what they are, how to become one, and why we should all be open to digging just a little bit deeper. We also dive into Megan’s career path into research, underrated American cities, celebrity sightings in North Dakota, and the emergent friskiness of the Minnesota Timberwolves.  What you should know about Megan is that she’s a culturally-driven, creative strategist on a mission to solve problems and make brands as humane as possible. With years of research, strategy, and creative experience, she has worked at marketing and advertising agencies including The Sound, Fallon, and BBDO. Most recently, Megan served as a director, working on global research projects for clients such as Airbnb, Constellation Brands, and Dollar Shave Club. Currently at Further & Further, Megan drives more immersive research approaches and leads their research and strategy team in North America. LINKS: furtherandfurtherstrategies.com MUSIC:  “Alley-Oop” (Big Wild feat. iDA HAWK), “Someone’s Watching Us” (Devortex). ©2023 ©2024 The Furious Curious, Tin Whisper Media.