Matt Keck is a creative director who worked on the Wendy's account for over a decade and is also known for the old YouTube meme "I'm a snake." This week, Brit and Chase tracked down Matt to talk about what he learned about going viral, turning online beefs into social gold, creating "Stans," and humanizing brands, including helping Wendy take her crown as the Queen troll of the internet. Plus, his new podcast, #RoastMe: the story of the Wendy’s Twitter account, and his upcoming comedy special. Follow us on LinkedIn TIMESTAMPS: 04:20: Wendy’s Twitter Beginnings 09:44: Changing the brand messaging 10:30: Human jokes rather than bots 10:52: Creating “Stans” 12:26: “Going Native” 15:56: Applying improv to social 17:22: Trolling the trolls 18:40: Trusting your teams, the ephemeral nature of social 20:50: Creating your own version of “a moment” vs chasing a moment 22:52: “Community Engagers” 24:20: Being successful before anybody knew what you were doing 25:22: Ask for forgiveness and not permission 27:47: Social Buckets vs. Open Real-Time Tweets 34:02: How the Rap Battle got made 36:46: What makes people pause, stop, and engage 38:27: Cameo 40:10: Matt’s Comedy Show FOLLOW MATT: YouTube Instagram LinkTree #RoastME Podcast on Spotify and Apple MUSIC: "Praise The Lord (Da Shine) (Instrumental) ft. Skepta" (A$AP Rocky), "18 Carat Affair" (Desire) ©2024 The Furious Curious, Britton Rice, Chase Domergue