124: Samantha Cox's career journey is indeed impressive and diverse, showcasing her expertise in Executive Assistant, Hospitality, and VIP Guest Services roles. Her extensive experience, spanning over 20 years, has involved working with high-profile clients and in various locations around the world. One notable highlight is her time working for Sir Richard Branson, the Founder of the Virgin Group. During her tenure, she not only served as an executive assistant but also became part of a select group managing personal affairs, budgets, charitable initiatives, and coordinating celebrity visits, while being based on Necker Island. Her involvement with Virgin Unite and The Elders demonstrates her commitment to philanthropy and global issues, supporting initiatives founded by Sir Richard Branson and Nelson Mandela. Samantha's international exposure is evident through her travels to the Caribbean, Central America, the Far East, Australia, and Europe. Her role as the Corporate Director of VIP Guest Services for Seminole Hard Rock Hotel and Casinos in the USA further enriched her professional portfolio. Returning to Australia, Samantha opened the award-winning hospitality venue, Shell House, in Sydney CBD. Additionally, she launched her consulting business, Samantha Cox International, at the end of 2023. Her mantra of saying “yes” reflects her energetic and driven nature, encouraging a positive mindset and a willingness to embrace new challenges. With a background that spans continents and industries, Samantha Cox continues to be a dynamic and passionate professional in the fields of executive support, hospitality, and consulting. Her multifaceted career showcases a commitment to excellence and a willingness to explore diverse opportunities. Connect with Sam: https://scinternational.com.au www.linkedin.com/in/samanthalcox http://facebook.com/SamanthaCoxInternational