In this episode of the FHS Podcast, host Louis Abboud, CDO & Deputy Head of Middle East, Africa & Turkey, Ennismore sits down with Christoph Hoffmann, Founder, 25hours Hotels to discuss the origins, philosophy, and expansion of the 25hours brand, particularly its successful adaptation in Dubai and potential in Saudi Arabia. Christoph discusses the brand's commitment to creating unique, story-driven hotels that resonate with a young, creative audience, and how this vision is guiding their approach in new markets. Tune in to learn about the transformative impact 25hours aims to have on hospitality in the Middle East. #FutureHospitalitySummit #FHSSaudiArabia #FHSPodcast