In this engaging podcast episode, Jonathan Worsley, Chairman, The Bench, talks with Serena Lim, Chief Growth Officer of The Ascott Limited, about their unique business strategies and expansion plans. Celebrating 40 years, The Ascott has transitioned from an owner-operator model to managing a vast portfolio of over 940 properties globally. Serena discusses Ascott's significant focus on the Middle East market, particularly Saudi Arabia, and their approach to creating tailored, experience-led accommodations across various asset classes. The conversation also delves into Ascott's participation in the upcoming Future Hospitality Summit and their strategic goals for the event. #FutureHospitalitySummit #FHSPodcast #FHSSaudiArabia