In this podcast episode, Jonathan Worsley, Chairman & CEO of The Bench, engages in a conversation with Jeff Tisdall, Chief Business Officer of Accor One Living and Global Head of Mixed-Use. They explore the evolution of branded residences, a segment that has grown significantly over the past decade. Jeff discusses his journey into the hospitality industry through real estate development, emphasising how branded residences have become integral to luxury and lifestyle hospitality offerings. The conversation covers the global expansion of this market, particularly in key regions like Dubai, Miami, and London, and the increasing involvement of non-hospitality brands like luxury fashion and automotive companies in this space. Jeff also highlights the importance of sustainability, design innovation, and the operational challenges in managing branded residences, especially in emerging markets. The discussion previews the upcoming Branded Residences Forum at FHS World, where industry leaders will delve into the future of this growing sector. #FutureHospitalitySummit #FHSWorld #FHSPodcast