Joey L. is a Canadian-born, New York-based photographer and director. His work spans prominent brands, including National Geographic and History Channel, and celebrities, including Jennifer Lawrence and Robert De Niro. In this interview, Joey discusses the dance and the balance between commercial opportunity and personal fine art, and the pursuit of things he finds interesting and fulfilling. The conversation ranges from antique origins to his eight pound physical book, Ethiopia, to entering the crypto art space with his photography, to his annual pilgrimage, Halloween in Brooklyn.