Roads today look drastically different from roads in the past. As new technology develops and user experiences shift, ground transportation changes as well. Whether you're a veteran or someone looking to step into the transportation industry, get a glimpse of the future for a successful transportation program. The future may seem unpredictable with the speed of technological advancements and changing times. Joining us on the very first episode of “The Future of Ground Transportation” Podcast is long-time transportation veteran, Jose Vila. He shares his insight on the future of black car companies in ground transportation. Here are some power takeaways from today’s conversation: The changing needs of the end-user Adapting software for transportation Survival of black car companies The power of relationships in transportation programs Challenges in transportation today Episode Highlights: [09:38] The Past vs the Present of Ground Transportation Back then, the emphasis was on appearance and the end-user's experience. Nowadays, most people just want quick service. Companies like Uber and Lyft have replaced taxis as the on-demand car. Jose works to find the balance between both to provide the best service. [12:47] The Booking System Project Jose’s team at Morgan Stanley started the booking system tool for reservations. They partnered with a vendor to provide the infrastructure for the software. Together, they created this game-changer that allows users to view their reservations live and track their cars. [16:09] The Future of Black Car Services In the future, on-demand services can rise in popularity and overtake black car services. However, by becoming more on-demand and adapting to technology, this side of transportation can survive. Morgan Stanley continues to look for new initiatives and create more projects. [23:46] Creating a Successful Transportation Program A successful program is all about the relationship between you and your vendors. It’s easy to get a car for your service, but it’s the vendor’s work that can bring your service success even through tough times. Treat your vendors as your partners. Check in on them, address problems, and take measures to protect you and your partner. The transportation industry nowadays faces challenges with shortages and restructuring rates. As an owner, this is your time to become involved in all the programs offered and get your certification. Resources Mentioned: Morgan Stanley Connect with Jose on LinkedIn About the Guest Jose Vila has been the ground transportation director at Morgan Stanley for 16 years. Prior to that, he was a consultant for the company for 5 years. He has experience working in the field since high school and learned from his father, who worked in transportation as well. You can learn more about Jose on LinkedIn.