In this interview, Chris McClure, CEO and co-founder of Loki Foods, discusses the company's journey in creating plant-based seafood alternatives. Loki Foods, an Icelandic startup, is focusing on developing a plant-based alternative to Atlantic Cod. Chris, a long-time vegan with a background in public health and biotech, explains that the company's product development prioritizes nutrition, functionality, and texture. He acknowledges the challenges in replicating the taste and texture of seafood but emphasizes the importance of offering sustainable and nutritious alternatives. Chris also mentions the growing consumer awareness and demand for such products, and the need for the seafood industry to adapt to sustainable practices.