In this episode of the Protein Production Technology International podcast, George Peppou, CEO & founder of Australia’s Vow, shares his journey into the cultivated meat industry. Starting as a chef with a biochemistry background, George founded Vow to revolutionize the food system by integrating sustainability at its core. He discusses the challenges faced in launching Vow, such as finding lab space and establishing a supply chain suited for food rather than pharmaceuticals. George elaborates on Vow's unique approach to creating new and exotic meats rather than replicating traditional ones, exemplified by its innovative quail product. He also addresses misconceptions about lab-grown meat and highlights their strategies for cost reduction and regulatory compliance. The episode concludes with insights into Vow's market introduction in Singapore and the positive reception to its innovative products. Listen in to learn more about the future of cultivated meat and Vow's innovative journey.