Let’s take a spin and land on the perfect CRM marketing solution for iGaming—Optimove! Thanks to Optimove’s software, iGaming and Sports Betting operators can keep track of everything without rolling the dice. They make customer retention feel like hitting the jackpot every single day, and for that, we’re throwing confetti their way!    In this episode (The Gambling Files RTFM 181), Fintan interviews a seasoned affiliate marketer and entrepreneur to discuss his journey from building a successful bingo affiliate empire to founding BoostBox, a new AI-driven content creation tool for affiliates.   Today’s guest is Roo Wright. Roo’s love for all things tech and affiliate marketing shines through in his witty anecdotes and deep industry knowledge.   In a nutshell:   * Roo’s transition from affiliate marketing to building AI-driven tools.   * How BoostBox helps affiliates create optimized content faster.   * SEO’s future in an AI-driven world.   * How AI can assist affiliates with content, compliance, and conversions.   * The challenges smaller affiliates face in a competitive market.   * The balance between using AI tools and maintaining human oversight   Choice quotes:   * Roo Wright: “Use AI as a research tool and as the basis for your content. But never just copy it word for word.”   * Roo Wright: “We have generations of users who are familiar with Google and won’t change over to ChatGPT or other LLMs because—Why would they?”   * Fintan Costello: “If a new product is actually going to disrupt a core, existing product, then the new one doesn’t need to label itself as a disruptor.”    Thanks to Roo Wright for being on the show!    Connect with Roo: https://www.linkedin.com/in/roowright/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s remarkable.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/ This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com