Should businesses be focusing more on engaging their customers virtually or in person? Since some customers prefer one and some prefer the other, you’re alienating people if you go too far in either direction. Dan Sullivan and Steven Krein discuss the incursion of digital elements into various aspects of human life and what this has your potential customers feeling—and seeking out. Show Notes: There was an industrial phase where everything old was torn down to build something new. And then there was pushback. A good city is for both the people who live there and the people who only come for a few hours, then go home. There’s a 50% renewal rate for Strategic Coach® clients who stick to virtual, and a 75% renewal rate for Strategic Coach clients who attend in-person workshops. Some people have decided to just not travel anymore. Virtual strengthens what happens in real life; it doesn’t replace it. Testing something out on 50 people gives you a good idea about whether it works. People are now pursuing what they’re interested in, and it’s harder to get their attention for what you want to share with them. News stories disappear from public discussions much faster than they used to. In the 1940s, the notion that you were supposed to enjoy your work didn’t exist. There’s become a complete disconnection between higher education and the job market. When people don’t know where they’re headed in the future, they go back to what they know and defend it. Resources: Thinking About Your Thinking by Dan Sullivan Unique Ability® The Transformation Trilogy set by Dan Sullivan and Dr. Benjamin Hardy The Unique EDGE® Program