Research has shown that the majority of SDR functions are highly ineffective, leaving potential pipeline and growth unrealized. Podcast host Betsy Gregory-Hosler welcomes Gartner expert Shiela Rahimian to discuss assessing and optimizing your sales development function for a strong start in 2025.

As B2B sales changes, so does the role of the chief sales officer. The Gartner Sales Podcast welcomes Graham Stringer, head of customer markets for Fujitsu’s North America region, to discuss his firsthand experience with a growing CSO role.

What’s it like to be a B2B buyer? The Gartner Sales Podcast welcomes Gartner experts Alexandra Bellis and Rick LaFond to discuss new insight into the B2B buyer experience and how CSOs should respond.