People in the US think they spend 6% of their income on charitable giving but in reality, they spend around 3%. That's the charitable intention-action gap. In this episode Sarah Welch from ideas42 — a nonprofit organization using behavioral science to address complex social problems like charitable giving — shares different research and ideas that organizations can use to narrow and close that gap. Ideas & Resources ideas42: https://www.ideas42.org ideas42 Charitable Giving Page: https://www.ideas42.org/blog/project/future-charitable-giving/ ideas42 A/B Testing Tool: http://abtesting.ideas42.org