In today's episode, Sarah is joined by Kaylyn Hynes, Marketing Manager at Equals Brewing Company. In a candid chat about where social media and the alcohol industry is headed, Kaylyn speaks to Sarah about working in a lean team, taking risks and doing what you love, regulations in the industry, building relationships, Print Media & Radio, Instagram vs other socials, what content works best, how Facebook ads work, how covid has affected her roles and the industry, and the power of authenticity.  Listen On: Spotify: https://open.spotify.com/show/7ukk999oid93llEkOdXM1C?si=JQwYKi3rSE2P1PA9GKeRXA iTunes: https://podcasts.apple.com/ca/podcast/the-good-the-bad-the-future/id1607691581 SUBSCRIBE TO THE PODCAST ►  Add Me On Instagram: Sarah: https://www.instagram.com/sarahsemkowski71/ Podcast: https://www.instagram.com/thegood.thebad.thefuture/ Guest: Kaylyn: https://www.instagram.com/kaylynhynes/