Lawrence Eta, Vice President, Digital and Analytics for the Royal Commission for AlUla & Author of “Bridging Worlds: A Journey of Technology, Leadership, and Public Service” joins the show to discuss how his personal and professional journey influenced his new book. We also talk about his strategy to align to Saudi Arabia’s Vision 2030, his thoughts on how technology will be most impactful in government and in society at large, and how he would approach building a digitally-focused city from the ground up.