Angad Soni is the Founder and CEO of Sepoy Beverages, India's leading and award-winning premium mixers company. The rise of premium spirits and cocktail mixers is one of the hottest alcohol trends in years creating a new culture of mixology and a surge in worldwide sales. Angad joins us on this episode to talk about his motivation for starting Sepoy and Co, the story behind its unique name and branding, and the key drivers of its go-to-market success.