“It’s not as easy as you think.” On this week’s episode of the Green Rush, Lewis and Anne chat with long-time cannabis advocate and now cannapreneur Kris Krane, Co-Founder and President of 4Front Ventures. The Green Rush team explore Kris’ cannabis roots and his journey from activist and advocate to thriving cannapreneur during this week’s conversation. We touch on a number of topics including having to compete against the “Johnny Come Latelys” to the cannabis industry, what he thinks is going to happen in NJ and what that means for the rest of the Northeast and his advice for the young entrepreneur that wants to get into cannabis.