Chris Baca is a three time US Barista Championship finalist, YouTuber, and cofounder of Cat and Cloud Coffee. In this episode we talk about how he got into the coffee business, the importance of authenticity, and how his employees’ well being drives their company. Find Chris here: https://www.youtube.com/realchrisbaca and https://catandcloud.com/ Support this podcast & get exclusive videos only on Patreon: http://patreon.com/mattdavella Episode Highlights: 01:15 - “Adding Value” 04:31 - Chris and his coffee company 10:12 - Starting simple and not trying to over-optimize 12:25 - Being a 3 time finalist in the US Barista Championship 20:41 - Making skate films and video views 25:02 - It’s not about the numbers, it’s about the people 33:28 - Authenticity and caring for your employees 52:30 - Hustle vs. life balance 59:10 - Advice for people looking to start a business