Welcome to this, the second of 3 parts of the mini-series 'How to Attract Your Dream Clients'. When it comes to marketing your private practice - or any business for that matter - it's crucial to have an understanding of your clients: What are their fears, worries and issues? What are their hopes and dreams? And importantly, what do they want from therapy? Because when you know this, you can create marketing materials - your website, social media, blogs etc - that will attract them as clients.  But how do you do that? Well in this episode I introduce you to The Empathy Exercise, and how it will help you to read your clients mind.  Links to followIs CPD impacting your Imposter Syndrome? How to use CPD for personal, professional and business growth, with guest John Wilson