In our latest installment of The Growing Revolution, we got to speak with Elizabeth Beak, founder of Joy To The Earth Tree Farm, outside of Atlanta, Georgia. She founded this organization in 2022 after hearing of a similar company overseas doing Christmas Tree rentals to local residents. She thought that if they could do it there, she could start one here in the USA. Her journey started by doing research into what kinds of trees would do well in the Atlanta area, as her goal was not only to have Christmas trees that avoid filling up landfills, but to also have trees that can be planted in the wild once the reach "retirement age." This was not as easy as she had originally thought because upon consulting with local forestry officials, she learned that trees that are grown in containers for many years often will have poor root development due to the circling of the roots that containerized trees produce. This problem led her to Davis Dunbar of Redbone Nurseries, who is growing many trees that are used by Trees Atlanta, an organization dedicated to increasing the tree canopy coverage of the metro area. Davis grows both above and below ground in our Smart Pots and Root Control Bags (our below ground version). The fabric of a Smart Pot will catch the root tips as they hit, and prevents them from circling the container endlessly, making them perfect for transplanting into the ground when it's time. Elizabeth then needed space to grow her trees, which lead her to the Love is Love Cooperative Farm, just outside of Atlanta. The story of how that cooperative farm came to be is pretty cool as well, and could be a model for other large cities to help eliminate food deserts. We discuss this further in the interview. After getting everything up and running, she needed to rent these Christmas Trees, and Elizabeth got to work spreading the word through some creative methods. Her work ethic and dedication to learning how to "wear many hats" is inspiring to all entrepreneurs, regardless of what your business is selling. If you want to learn more, or reserve your tree for the next Christmas season, go to https://www.joytoearthtrees.com/ To learn more about Trees Atlanta go to https://www.treesatlanta.org/ Lastly, to learn about Redbone Nurseries go to http://www.redbonenurseries.com/ We really appreciate Elizabeth and her time in joining us on the podcast. Please LIKE and SHARE this podcast, and subscribe for more great interviews coming in the near future! For more information on Smart Pots and our parent company, High Caliper Growing: https://smartpots.com/ and https://treebag.com/