In this episode, we take a look at the rise, the role and meaning of purpose to a brand. We’ll look at the importance of authenticity, as well as understanding the distinction between your own north star and a greater purpose - triggered by conscious consumerism. Hosted by Growth Agenda editor, Pippa Chambers, this episode features Mariah Monaghan, head of marketing and sustainability at Nespresso , Iona Macgregor, chief strategy officer at Saatchi & Saatchi and Rhys Ryan, chief executive at Porter Novelli Australia. See omnystudio.com/listener for privacy information.