In a world of skyrocketing anxiety and crumbling social bonds, more millennials and Gen Zers are embracing sobriety and forging deeper human connections. At the vanguard of this movement is Cameron George, the founder of Tru Kava and a leading voice in the sober curious revolution. Tune in as Dr. Josh Axe picks Cameron's brain on: The new breed of "clarigenics" - alcohol-free social tonics designed to naturally elevate mental health Why 61% of Gen Z plans to reduce alcohol consumption, following the lead of trendsetters like Blake Lively and Chrissy Teigen The extraordinary wellness benefits of kava, an ancient Pacific Island root that combats modern epidemics like anxiety and depression How kava could spark a social renaissance akin to the coffeehouses that catalyzed the Age of Enlightenment Powerful strategies for overcoming isolation and fostering genuine human bonds in our fractured world Busting common myths about this revered plant medicine's effects and safety Key physiological differences in how kava benefits men versus women Cameron's personal journey from autoimmune issues and anxiety to pioneering a global movement Whether you're exploring sobriety or simply seeking more profound social bonds, this insightful discussion provides a revitalizing, holistic solution to the challenges of contemporary life. Want more of The Dr. Josh Axe Show? Subscribe to the YouTube channel. Follow Dr. Josh Axe Instagram Twitter Facebook TikTok Follow Cameron George Instagram ------  Ads:  Experience the perfect blend of social elevation, mental focus, and tranquility with Tru Kava, crafted from pristine Kava roots. Kava is nature's original social tonic and has been cultivated and celebrated for centuries in the South Pacific. Today, whether socializing or working, you can elevate your moments with rejuvenating sips of Tru Kava that provide the mental focus of coffee while helping you feel relaxed and inspired. Discover more at trukava.com or follow them at @trukava on Instagram!