Discover the unexpected truth behind the fitness empire Beachbody's transformation into Bodi. From the groundbreaking origins to the bold rebranding strategy, Carl's journey is a masterclass in resilience and innovation. But what's the surprising secret to his sustainable success? Find out how one decision led to a billion-dollar breakthrough and the relentless pursuit of a mission that's far from over. Stay tuned to unveil the surprising twist that's shaping the future of fitness and wellness. My special guest is Carl Daikeler Carl Daikeler, co-founder of Beachbody and now Bodi, brings a wealth of experience in the health and wellness industry. His innovative strategies have revolutionized the fitness landscape, from pioneering the shift to full streaming services to creating impactful lifestyle transformation programs. Carl's expertise in affiliate marketing and rebranding, notably the successful transition from multilevel marketing to an affiliate model, has made a lasting impact. With a keen focus on women's hormone health fitness programs and the influence of GLP-1 on fitness and muscle health, Carl's insights continue to drive sustainable business growth and transformation within the industry. The moments of growth have all been when I, after careful, thoughtful contemplation, when I had the courage to make the really hard and uncertain decisions, that's when the breakthroughs happened. - Carl Daikeler In this episode, you will be able to: Discover the innovative Beachbody to Bodi rebranding strategy that's transforming the fitness industry. Uncover the secrets of successful affiliate marketing in the thriving fitness industry. Explore effective women's hormone health fitness programs for holistic wellness. Learn the keys to achieving lasting success with lifestyle transformation programs. Understand the impact of GLP-1 on fitness and muscle health for optimal per